Figures just released by the Kenyan tourism indicate that 2011 saw the number of tourists coming to Kenya by air rise to 1.26 million, an increase of 15.4% on the 2010 figure. This result marks a third consecutive year of increases in visitors to the country.
The ministry attributes the success of the tourist sector to an extensive marketing campaign and also to the opening of new upmarket lodges, camps and beach resorts during the year.
The highest number of visitors arrived from the UK, a longstanding leading source of holiday-makers to Kenya. It was followed by the US, Italy, Germany and India. Kenya is hoping to attract increasing numbers of visitors from markets such as the Czech Republic, Russia and China over coming years to boost growth further.
The year’s tourism success comes despite a number of challenges in 2011, including social tension in neighbouring Somalia, economic problems in the Eurozone and fears about the possibility of another global recession. Kenya’s success in achieving healthy visitor numbers is seen as a testament to the quality of its tourist assets and its commitment to tourism development.
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