Thursday, May 5, 2011

A new high for Kenyan tourism

Last year saw a record number of foreign tourists visiting Kenya, bolstering the country’s position as one of Africa’s most popular holiday destinations. Arrivals by sea and air in 2010 totalled over 1.1 million, a 15% increase on the previous year.

Kenya offers an irresistible mix of wildlife and scenery
The largest source of visitors to Kenya in 2010 was the UK, which accounted for 11% of tourists. Next on the list of visitors was the US, followed by Italy, Germany and France. Big increases were seen in the number of tourists from India, China and the United Arab Emirates.

Prior to 2010, the year in which the most visitors had come to Kenya was 2007. The country’s tourist industry subsequently suffered as the political unrest at the end of 2007, despite having largely no impact in tourist areas, put off potential visitors. The international economic crisis has also played a part in dampening the recovery in tourist numbers.

But last year’s impressive figures indicate that Kenya’s popularity is back on the rise. The Kenya Tourist Board has attributed the country’s upturn in part to the quality of its offering to luxury markets.

And we’re inclined to agree. With some of the world’s most comfortable and stylish accommodation, and an astonishing concentration of beautiful wildlife, landscape and culture, it’s no surprise that Kenya is a favourite for people seeking a high-quality holiday experience.

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